Job Description
As a Technical Marketing Engineer, you will own technology marketing for Bluetooth specifications and features in the Greater China region. This technical marketing leader will serve as a technology expert, responsible for evangelizing new and existing Bluetooth capabilities, supporting events, member engagements, and public relations, as well as assisting in the ongoing evolution of Bluetooth technology. Working as a Technical Marketing Engineer at the SIG, you must have strong technical, communication, collaboration, and leadership skills.
You are an extremely motivated, strategic technical marketer who can work with minimal supervision in the rapidly growing Bluetooth technology domain. You have a passion for making complex underlying technologies appear simple and can demonstrate how they meet various use case requirements. Your technical prowess and collaborative style enable you to leverage various experts and resources to get things done. You are adept at seeing the big picture and possess the ability to bring various components together to create complete solutions. You have practical business sense and are excited about the impact Bluetooth technology is having in cities, businesses, homes, and all of our lives.
Key Responsibilities
- Evangelism: Evangelizes Bluetooth technology by participating in webinars, speaking engagements, roundtables, meetups, social networks, and writing blogs.
- Content: Creates or sources localized technical marketing content including papers, presentations, demonstrations, and videos.
- Education: Educates member companies on the capabilities of Bluetooth technology, including new and upcoming features.
- Technical Expert: Serves as a Bluetooth technology subject matter expert in support of Corporate Marketing and Market Development initiatives.
- Events: Participates in tradeshows and member summits to generate awareness, educate the wireless community, and accelerate new feature adoption.
- Market Intelligence: Leverages market research, ecosystem influencers, and member companies to track Bluetooth technology trends, emerging opportunities, and target markets & use cases.
Requirements
- BS degree in engineering, or equivalent work experience.
- Expert-level knowledge and understanding of Bluetooth technology.
- Fluent in Mandarin and English (verbal and written communications); Japanese, Korean are a plus.
- 5+ years of hands-on experience working with Bluetooth technology in semiconductor, embedded software, or end-product industries; customer-facing field application engineering (FAE) experience is a plus.
- Demonstrated experience in content development and technology evangelism.
- Outstanding verbal communication and presentation skills, including senior leadership, media, and analysts.
- Proven ability to build strong working relationships and partnerships across all levels of an organization.
Application Instructions
Applications: CV and cover letter to Zhao Le at Zhao.Le@intralinkgroup.com
Bluetooth Special Interest Group
At the Bluetooth Special Interest Group ("the SIG"), we envision a world where everything and everyone that wants to connect, should be able to do so in a simple, secure, and wireless way. Shipped in over 5 billion products per year, Bluetooth technology is a true global standard turning that vision into reality.
