Sign In

X

Beauty Changes: 100 Years of Italian Fashion and Costume

Daily until Feb 29 , 10am-6pm
No. 1 Waitanyuan
No. 1 Waitanyuan, 33 Zhongshan Dong Yi Lu, near Nan Suzhou Lu
150-200rmb

About

Held at Bund 33, the opening of the ART SHANGHAI European National Treasures Exhibition marked the first presentation of the century-long epic of Italian fashion in China. From the 1900s to the present day, this exhibition showcases over 100 national treasures of Italian fashion, including garments, manuscripts, documents, and images, making their debut in China. It also features more than 20 designers who have played pivotal roles in Italian fashion.

Ticket price:

General Admission: 150rmb
Family Pass (2 adults and 1 child under 1.2 meters): 200rmb

The Exhibition will lead the public into a century-spanning epic of Italian fashion, with unwavering supports from the Consulate General of Italy in Shanghai and the Italian Cultural Institute of Shanghai, under the guidance of the Ministry of Foreign Affairs and International Cooperation of Italy, as a nation-level cultural exchange program.

Along the course of the birth and evolution of Italian Fashion since 1900, which finally led to the establishment of "Made in Italy" identity in the fashion world, the exhibition tells about the long-lasting yet ever-changing associations between fashion and woman, fashion and media, and fashion creation and narrative identity. The exhibition will bring together the "milestone" works marking the history-defining moments in Italian Fashion, and present in China for the first time, legendary costumes created for operas and films, two gems that best represent Italian culture.

The 12 spaces of Bund 33 are designed as theatrical stages that showcase the works of over 20 internationally acclaimed fashion designers, such as Maria Monaci Gallenga, the first Italian modern fashion "godmother" to walk the world stage; Emolio Schuberth, one of the founders of Italian high fashion, who introduced the Italian aestheic to Hollywood; Roberto Capucci, one of Italy's most dazzling fashion "geniuses", known as an "architect of clothing"; the Sorelle Fontana, the taste-makers who worked to set the fashion trends during the golden age of Hollywood; Emilio Pucci, the "Prince of Prints"; Giorgio Armani, the founder of Armani; and Valentino Garavani, the founder of Valentino.